Refine Search

  •  
  •  
In the know

...their fashion choices were most influenced by personal taste, not sports figures or celebrities. A separate survey by Zandl Group Consumer Panel showed that Levi and Tommy Hilfiger are the favorite brands of jeans for high school students, both...

http://chronicle.augusta.com/stories/2000/09/26/liv_297802.shtml
Life & style
Levi Strauss to close 11 plants, slash 5,900 jobs

...MUDD and JNCO. "There is no buzz for Levi's anymore," said Irma Zandl, who runs the marketing consulting firm Zandl Group. "They missed the beat over and over, and kids have just moved on to hipper brands." "The only one I know who...

http://chronicle.augusta.com/stories/1999/02/23/bus_254175.shtml
Business
Slumber parties

...boom in home entertainment has helped things along, says Anna D'Agrosa, the editor of The Hot Sheet, a product of Zandl Group, a youth research firm. One factoid: The number of girls who prefer video games to all other types of games has risen...

http://chronicle.augusta.com/stories/2006/10/20/liv_101169.shtml
Life & style
When back-to-school shopping means gadgets, schools try to find a balance

...Tamagotchi. "We don't allow toys. We'd say the same thing about pet rocks," Ackley says. Young consumers tell The Zandl Group, a trend research firm, that when shopping for school this year they're most interested in "tech goodies" including...

http://chronicle.augusta.com/stories/2005/07/31/bac_460071.shtml
Back to school
Clothing firms ride surf-skate craze to big profits

...etc., continue to grow in popularity as they receive more widespread TV coverage," Irma Zandl, president of the Zandl Group, a New York trend research firm, said. "So there is a solid foundation for fashion influenced by these sports...

http://chronicle.augusta.com/stories/2004/01/26/bus_402342.shtml
Business
Marketing campaigns alter the jean pool

...your parents' jeans are no longer cool. A recent survey by the New York City-based trends research company the Zandl Group found that, according to teens, Levi's are hardly the jeans of choice anymore. Here is what's hot right now...

http://chronicle.augusta.com/stories/1999/11/09/liv_273328.shtml
Life & style
1