WASHINGTON - The Postal Service spent nearly $90 million over its budget for advertising this year, The Washington Post reported. The overspending paid for a highly successful ad campaign aimed at boosting sales of Priority Mail, the Postal Service's two-to-three-day, $3-per-item service. The ads generated $500 million to $700 million in additional postal revenue and increased Priority Mail volume by more than 20 percent in a month-to-month comparison, the Post said.
Last-minute Christmas shoppers with empty pockets and only a few days to spare may decide that the U.S. Postal Service's $3 Priority Mail, as advertised, is the cheapest way to ship packages to arrive by Christmas morning. But the ads for Priority Mail are misleading, according to the National Advertising Division of the Council of Better Business Bureaus Inc.