...take a pulse for what kids will see as hip and relevant," said Paul Swangard, managing director of the Warsaw Sports Marketing Center at the University of Oregon. "You are always trying to find the Pied Piper for the industry." Shoe collectors...

...be a life after this sponsorship," said Paul Swangard, managing director of the University of Oregon's Warsaw Sports Marketing Center. "They are banking on Lance remaining a piece of popular culture in the absence of him competing." Armstrong...

...a rather significant one in the history of this company," said Paul Swangard, managing director of the Warsaw Sports Marketing Center at the University of Oregon in Eugene. "Those outside the company may see this as abrupt and significant...

...efforts often backfire because they are seen as self-serving, said Paul Swangard, managing director of the Warsaw Sports Marketing Center at the University of Oregon. "These charitable efforts come with a degree of cynicism in the minds of consumers...

...it (Nike's philanthropy) does end up selling shoes," said Paul Swangard, managing director for the Warsaw Sports Marketing Center at the University of Oregon. But, said Swangard, "what I've liked about Nike is that one of their maxims...

...the strong survive." "Madison Avenue isn't ready for cornrows," said Rick Burton, director of the Warsaw Sports Marketing Center at the University of Oregon. "That's racist, but that's the way Madison Avenue tends to be, because...

...publicity associated with a sports arena without the big league prices, said Rick Burton, director of the Warsaw Sports Marketing Center at the University of Oregon. For example, Wells Fargo's $5 million got the company's name on the arena...

...for Nike to want to tarnish their brand image by using him," said Paul Swangard, managing director of the Warsaw Sports Marketing Center at the University of Oregon. While the drop in sales is surprising, it's unlikely to make a dent in Bryant's...

...birthright have caught people's attention. "It's a reversal," said Paul Swangard, managing director of the Warsaw Sports Marketing Center at the University of Oregon. "All of the significant competitions in Europe last year were won by teams...

...games has become an important part of the marketing strategy," said Paul Swangard, managing director of the Warsaw Sports Marketing Center at the University of Oregon. "I think most of the athletes that are competing today grew up in an environment...