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Team sponsor ponders future, minus Armstrong

...be a life after this sponsorship," said Paul Swangard, managing director of the University of Oregon's Warsaw Sports Marketing Center. "They are banking on Lance remaining a piece of popular culture in the absence of him competing." Armstrong...

http://chronicle.augusta.com/stories/2005/07/31/oth_460168.shtml
Other sports
Sneakerheads love shoes

...take a pulse for what kids will see as hip and relevant," said Paul Swangard, managing director of the Warsaw Sports Marketing Center at the University of Oregon. "You are always trying to find the Pied Piper for the industry." Shoe collectors...

http://chronicle.augusta.com/stories/2007/01/15/liv_112556.shtml
Life & style
Phil Knight resigns top job at Nike

...a rather significant one in the history of this company," said Paul Swangard, managing director of the Warsaw Sports Marketing Center at the University of Oregon in Eugene. "Those outside the company may see this as abrupt and significant...

http://chronicle.augusta.com/stories/2004/11/19/bus_434879.shtml
Business
Lance Armstrong's yellow bracelets take off, boosting Nike in subtle ways

...efforts often backfire because they are seen as self-serving, said Paul Swangard, managing director of the Warsaw Sports Marketing Center at the University of Oregon. "These charitable efforts come with a degree of cynicism in the minds of consumers...

http://chronicle.augusta.com/stories/2004/09/27/bus_429636.shtml
Business
Nike treads into Indian health issues

...it (Nike's philanthropy) does end up selling shoes," said Paul Swangard, managing director for the Warsaw Sports Marketing Center at the University of Oregon. But, said Swangard, "what I've liked about Nike is that one of their maxims...

http://chronicle.augusta.com/stories/2004/05/09/bus_415022.shtml
Business
Iverson leads in scoring, but trails in endorsement race

...the strong survive." "Madison Avenue isn't ready for cornrows," said Rick Burton, director of the Warsaw Sports Marketing Center at the University of Oregon. "That's racist, but that's the way Madison Avenue tends to be, because...

http://chronicle.augusta.com/stories/1999/04/16/nba_259133.shtml
NBA
Colleges cash in on corporate donations

...publicity associated with a sports arena without the big league prices, said Rick Burton, director of the Warsaw Sports Marketing Center at the University of Oregon. For example, Wells Fargo's $5 million got the company's name on the arena...

http://chronicle.augusta.com/stories/1998/08/05/oth_235178.shtml
Other sports
Fans shunning Kobe Bryant's jersey

...for Nike to want to tarnish their brand image by using him," said Paul Swangard, managing director of the Warsaw Sports Marketing Center at the University of Oregon. While the drop in sales is surprising, it's unlikely to make a dent in Bryant's...

http://chronicle.augusta.com/stories/2005/01/07/nba_439268.shtml
NBA
Emotions high as Nike targets Adidas

...birthright have caught people's attention. "It's a reversal," said Paul Swangard, managing director of the Warsaw Sports Marketing Center at the University of Oregon. "All of the significant competitions in Europe last year were won by teams...

http://chronicle.augusta.com/stories/2004/11/28/bus_435693.shtml
Business
Olympians pursuit of marketing gold begins long before medals ceremony

...games has become an important part of the marketing strategy," said Paul Swangard, managing director of the Warsaw Sports Marketing Center at the University of Oregon. "I think most of the athletes that are competing today grew up in an environment...

http://chronicle.augusta.com/stories/2004/08/24/bus_426227.shtml
Business