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Gillette unveils new premium "humming" shaving system

...demonstrated over and over a willingness to pay if we perform, and we do," said Mary Ann Pesce, Gillette's vice president of new shaving products. The M3Power, rolled out in New York on Thursday after much industry speculation, is a counterpunch...

http://chronicle.augusta.com/stories/2004/01/16/bus_401176.shtml
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