DirecTV ends ad campaign with Rob Lowe

...content with getting their video content online."The category is not growing," said Jon Gieselman, senior vice president of marketing for DirecTV. "People are leaving pay TV. It's a share shifting challenge."The sign-up data showed...

Sprint to end run as NASCAR series sponsor after 2016 season

...integration available in NASCAR, and the passionate fan base that is the most loyal in sports," Steve Gaffney, vice president of marketing for Sprint, said in a Tuesday statement. "Without question, the NASCAR sponsorship property has been a valuable...

Beacons pop up in stores ahead of holidays

...basis in only a very small number of its Duane Reade stores.Transparency is key, says Rob Murphy, Swirl's vice president of marketing."Now it's pretty standard if anybody is doing this type of marketing to specifically ask for permission...

Team Lean weight loss challenge kicks off at Family Y

...has held the contest, nearly 9,500 people have lost almost 95,000 pounds altogether, said Millie Huff, vice president of marketing and communications for the Family Y."We will break 100,000 pounds this year," she said. "Isn't that...

Thanksgiving trumps Black Friday for deals

...in stock on Black Friday because of the early push by retailers," says Traci Gregorski, Market Track's vice president of marketing.Most big retailers acknowledge that they're starting to offer deals on Thanksgiving that previously were...

Deere produces milestone millionth tractor

...of benefits, notably the substantial savings on fuel and maintenance costs," said Mike Hazelton, senior vice president of marketing for Georgia Power.

Apple unveils thinner iPad featuring faster processor, better camera

...anti-reflective coating, a first for a tablet, which makes it 56 percent less reflective, Philip Schiller, senior vice president of marketing, said on tage at the event at Apple's headquarters.The iPad Air 2 will start at $499. Apple also updated...

Businesses with name 'Isis' fight bad brand image

...a product named Isis."We didn't want to put anybody in a bad situation," says Cie Nicholson, senior vice president of marketing.Changing a brand or an established company name can be a costly and complex move. Just finding a memorable...

Parents complain about movie mix-up at Augusta theater

...experienced a programming issue during one of our morning features at Augusta Exchange," Russ Nunley, the vice president of marketing and communications for Regal Entertainment Group, said in an e-mail. "The issue was quickly identified...

Google Glass being used to bring fans closer to the action

...sports at large, how do you get people using their phones to interact during the game?" said Rob Laycock, the vice president of marketing for the Indiana Pacers and Fever. "What's nice about Glass is that it's keeping your focus on center stage...