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Taco Bell's Chihuahua kept on short leash

...immediately on the map in those states in a way that it just wasn't before," said Taco Bell chief marketing officer Vada Hill. Recognizing that consumers wanted more of the dog, Taco Bell quickly shifted the emphasis to the Chihuahua. So far...

http://chronicle.augusta.com/stories/1999/02/21/bus_254005.shtml
Business
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