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The market now comes to Annika

...terms of her ability to connect with everyday Americans," said David Carter, principal of Los Angeles-based Sports Business Group. "If a company is looking for a spokeswoman as disarming as she is, with great credibility and her level of...

http://chronicle.augusta.com/stories/2003/05/28/gol_373826.shtml
Golf
Overtime

...strongly denied the accusations. "Nike is in a very difficult position," said David Carter, founder of The Sports Business Group in Redondo Beach, Calif. Rowing Five U.S. crews reach Henley finals Five U.S. crews, including two from...

http://chronicle.augusta.com/stories/2004/07/04/oth_421132.shtml
Other sports
Litigious Raiders spent $33.5 million on legal fees in 1997-2001

...they're more litigious than the other 31 teams combined," said industry analyst David Carter, owner of The Sports Business Group, a Los Angeles-based sports marketing firm. Much of Davis' legal offensive began in 1982, when he successfully...

http://chronicle.augusta.com/stories/2003/04/24/pro_370666.shtml
NFL
Kobe's marketing power in danger

...most of corporate America" and are less likely to abandon Bryant, said David Carter of the Los Angeles-based Sports Business Group. "Because many of their consumers don't seemed to be as fazed or negatively influenced by Kobe's ordeal...

http://chronicle.augusta.com/stories/2004/08/30/nba_426945.shtml
NBA
Adidas CEO avoids limelight, maps strategy

...between the two companies but will certainly be a much more compelling race," said David Carter, founder of the Sports Business Group, a marketing firm. Adidas has resisted paying top dollar for celebrity athletes or has been outbid by Nike in...

http://chronicle.augusta.com/stories/2005/08/22/bus_4212.shtml
Business
Atlanta teams' sale a bargain

...like comparing basketballs to hockey pucks, said David Carter, a principal with the sports-marketing outfit, Sports Business Group in Redondo Beach, Calif. Teams typically don't divulge deal specifics, and many factors, such as team success...

http://chronicle.augusta.com/stories/2004/04/29/hoc_413818.shtml
Hockey
Hawks, Thrashers sold at bargin price

...like comparing basketballs to hockey pucks, said David Carter, a principal with the sports-marketing outfit, Sports Business Group in Redondo Beach, Calif. Teams typically don't divulge deal specifics, and many factors, such as team success...

http://chronicle.augusta.com/stories/2004/04/29/nba_413856.shtml
NBA
Bryant's image taking a hit

...enhancing his wholesome image, and later appeared in ESPN ads carrying a case of diapers. David Carter, head of The Sports Business Group marketing firm in Redondo Beach, Calif., said Bryant has a rare global appeal for marketers, but that the accusation...

http://chronicle.augusta.com/stories/2003/07/10/nba_380770.shtml
NBA
Cowboys working harder to promote team

...owner you do have to look like you're trying to win," said David Carter, president of the California-based Sports Business Group. "The one thing that no one can claim Jerry Jones does poorly is inject himself in the process. He might be...

http://chronicle.augusta.com/stories/2001/10/27/pro_329603.shtml
NFL
Lakers' success is bad for TV

...Lakers keep winning, viewers might tune in to see if they run the table, said Carter of the Los Angeles-based Sports Business Group. NBC is keeping that in mind, sounding an optimistic tone as it keeps its eye on the Lakers. "It's an interesting...

http://chronicle.augusta.com/stories/2001/06/02/nba_310619.shtml
NBA
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