...most of corporate America" and are less likely to abandon Bryant, said David Carter of the Los Angeles-based Sports Business Group. "Because many of their consumers don't seemed to be as fazed or negatively influenced by Kobe's ordeal...

...strongly denied the accusations. "Nike is in a very difficult position," said David Carter, founder of The Sports Business Group in Redondo Beach, Calif. Rowing Five U.S. crews reach Henley finals Five U.S. crews, including two from...

...terms of her ability to connect with everyday Americans," said David Carter, principal of Los Angeles-based Sports Business Group. "If a company is looking for a spokeswoman as disarming as she is, with great credibility and her level of...

...between the two companies but will certainly be a much more compelling race," said David Carter, founder of the Sports Business Group, a marketing firm. Adidas has resisted paying top dollar for celebrity athletes or has been outbid by Nike in...

...like comparing basketballs to hockey pucks, said David Carter, a principal with the sports-marketing outfit, Sports Business Group in Redondo Beach, Calif. Teams typically don't divulge deal specifics, and many factors, such as team success...

...like comparing basketballs to hockey pucks, said David Carter, a principal with the sports-marketing outfit, Sports Business Group in Redondo Beach, Calif. Teams typically don't divulge deal specifics, and many factors, such as team success...

...enhancing his wholesome image, and later appeared in ESPN ads carrying a case of diapers. David Carter, head of The Sports Business Group marketing firm in Redondo Beach, Calif., said Bryant has a rare global appeal for marketers, but that the accusation...

...they're more litigious than the other 31 teams combined," said industry analyst David Carter, owner of The Sports Business Group, a Los Angeles-based sports marketing firm. Much of Davis' legal offensive began in 1982, when he successfully...

...owner you do have to look like you're trying to win," said David Carter, president of the California-based Sports Business Group. "The one thing that no one can claim Jerry Jones does poorly is inject himself in the process. He might be...

...Lakers keep winning, viewers might tune in to see if they run the table, said Carter of the Los Angeles-based Sports Business Group. NBC is keeping that in mind, sounding an optimistic tone as it keeps its eye on the Lakers. "It's an interesting...