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Cool, rainy weather puts a chill on swimwear sales

...stores and designers, discounting isn't the answer to getting customers to buy. Mark Sidle, president of Swim 'N' Sport Inc., a 29-store chain based in Miami, has held off on steep markdowns. Sidle believes consumers will only buy when...

http://chronicle.augusta.com/stories/2003/06/30/bus_379859.shtml
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