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Marketers increase use of sound in online ads

...oooo-ou." The online ad agency itraffic created audible floating ads promoting shows on the Discovery Channel and sister cable networks. One pitching TLC's "Junkyard Wars" had sheets of metal flying over the Web page, with sounds of hammering...

http://chronicle.augusta.com/stories/2003/02/23/tec_376619.shtml
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