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Star power fills Gap in fashion very street, hip and urban, but it's Madonna, so we wanted it to be a little more glam," Mr. Zee said. Rebecca Weill, director of public relations for Gap, said the company sought out Madonna and Ms. Elliott because they are fashion...
Life & style
`Seinfeld' finale advertisers paid record prices that doesn't watch much TV. "It's a smart, funny show that we know a lot of our customers watch," said Rebecca Weill, a spokeswoman for the Gap brand which will run an ad for its khakis pants. The advertisers have been told to expect...