...is very street, hip and urban, but it's Madonna, so we wanted it to be a little more glam," Mr. Zee said. Rebecca Weill, director of public relations for Gap, said the company sought out Madonna and Ms. Elliott because they are fashion...

...group that doesn't watch much TV. "It's a smart, funny show that we know a lot of our customers watch," said Rebecca Weill, a spokeswoman for the Gap brand which will run an ad for its khakis pants. The advertisers have been told to expect...