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The spirit of entrepreneurship thrives locally and nationally

...business?"Conceivably, it could benefit future business in a couple of ways," said Anthony Robinson, assistant professor of marketing, management and entrepreneurship at Georgia Regents University's Hull School of Business. "First, having...

http://chronicle.augusta.com/opinion/opinion-columns/2013-07-27/spirit-entrepren
Deals on Cyber Monday could bring in $1 billion

...Monday ads -- like it's such a big thing you can't miss out on," said Stacy Landreth Grau, the associate professor of marketing at Texas Christian University's Neeley School of Business.Rachel Bergman, the general manager of e-mail...

http://chronicle.augusta.com/news/business/2010-11-29/deals-cyber-monday-could-b
Business
Super Bowl ads: Eminem, Darth Vader, catering dogs

...very risky commercial, but it scored very well with our panel" that rates the ads, said Tim Calkins, Clinical Professor of Marketing at the Kellogg School of Management.Another hit was a Volkswagen's ad that showed a boy in a Darth Vader costume...

http://chronicle.augusta.com/things-do/entertainment/2011-02-07/super-bowl-ads-e
entertainment | Latest News
Complaints on airlines soar

...lot closer so they don't fly empty seats, which is expensive for the airlines," said Headley, an associate professor of marketing at Wichita State University.That increases chances that some passengers are going to be unhappy because mismatches...

http://chronicle.augusta.com/news/metro/2011-04-04/complaints-airlines-soar
Metro
Chamber of Commerce speaker talks about community branding

...Robinson, with Augusta State Uni versity, said he was encouraged by Anderson's presentation. Robinson is a professor of marketing and a strategic adviser to Augusta Tomorrow's rebranding effort."It was absolutely fantastic, and I think...

http://chronicle.augusta.com/news/business/local-business/2011-09-15/chamber-com
Advertisers battle for own Super Bowl title

...babies, celebrities, sex and humor."Advertisers this year are playing it very safe," said Tim Calkins, a professor of marketing at Northwestern University. "They're running spots that are clearly designed to appeal to a broad audience...

http://chronicle.augusta.com/sports/2012-02-05/advertisers-battle-own-super-bowl
Big online bookstores wage war of discounts

...retailer in the United States, it's not the dominant online retailer in the United States," said Albert Greco, professor of marketing at New York City's Fordham University. "And this appears to be an attempt to increase its position in the...

http://chronicle.augusta.com/stories/2009/10/17/bus_552215.shtml
Business
Sport's glamorous, idealized image takes another blow

...being drug dealers.' Because that's not a realistic portrayal," said Michal Ann Strahilevitz, an associate professor of marketing at Golden Gate University. "What I think it does is make you realize nobody's exempt from major pressure and...

http://chronicle.augusta.com/stories/2009/07/15/oth_540967.shtml
Other sports
In recession, sometimes best price is no price

...souvenirs for the kids. That's an example of smart, effective marketing, according to Jean-Pierre Dube, a professor of marketing at the University of Chicago's Booth School of Business. "You're essentially giving the person a deal...

http://chronicle.augusta.com/stories/2009/06/14/bus_527441.shtml
Business
Tourism takes the summer off

...random sample of 1,000 adults. The margin of error was plus or minus 3.1 percentage points. Arch Woodside, a professor of marketing at Boston College who specializes in tourism, described the overall decrease in summer travel as "a substantial...

http://chronicle.augusta.com/stories/2009/05/12/bus_523666.shtml
Business