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Marketers increase use of sound in online ads

...golf-putting game: Make the shot and hear applause from the crowd; miss, and get a sympathetic "oooo-ou." The online ad agency itraffic created audible floating ads promoting shows on the Discovery Channel and sister cable networks. One pitching...

http://chronicle.augusta.com/stories/2003/02/23/tec_376619.shtml
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