...drum up support for his scheme to save Apple Computer Inc. Now it looks as though Ellison is losing the war for cyberspace mindshare as a growing number of Mac fanatics see Ellison as more threat than savior. Incensed that Ellison seems to want to mine Apple...
...shoppers, as only about 15 percent of the company's sales are paid for with a credit card. Bluebird "could drive increased mindshare and incremental traffic over time," Weinswig wrote in a report published Monday.Prepaid cards are a fast-growing segment...
...seasons, according to a report by the advertising agency Mindshare. The average audience among viewers aged 18-49 for Calista...which saw a 68 percent drop. The worst five repeaters in Mindshare's report - rounded out by Fox's The X-Files, ABC's...
...also has a heroic power. "It's definitely groundbreaking for ABC and NBC," said Denise Ocasio, a managing partner of MindShare, the marketing firm that helped Sprint create the spots. "It's not a commercial. It looks and feels and has all the...
...morning and see themselves at the bottom of the survey," says Jason Maltby, who buys TV ad time on behalf of advertisers for Mindshare, a firm owned by WPP. For veteran advertisers such as brewing giant Anheuser-Busch Cos., producing top-rate commercials...
...increase, but so slowly that many viewers don't really notice, said one expert, Marc Goldstein of the advertising firm Mindshare. "I don't know if we know a breaking point, if there is one," he said. "Since it is being done so gradually, there...
...daily updates on political news of concern to environmentalists. There are also links to chapters around the country. www.mindshare.net The home page of one of the first Internet political consulting firms. It won't be the last. www.voxpop.org...
...to impress ad buyers who watched last week's sales presentation. "Lovespring" looked promising, said Kristy Ruiz of Mindshare. "They're definitely trying to develop more of a mother-daughter kind of relationship," added Larissa DeLeon of Initiative...
...led some clients to wonder whether they should be more conservative next year, said Jason Maltby of the ad-buying firm Mindshare. "At this point, it's still all conjecture," he said. "The vast majority of advertisers still haven't figured out...
...someone on a path where they can't get out, the natural inclination is to quit," says Jonah Seiger of Washington-based Mindshare Internet Campaigns. Wright acknowledges the practice outrages some visitors -- especially those with less powerful computers...
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