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Taco Bell's Chihuahua kept on short leash

...adept its handlers are at safeguarding the dog's carefully crafted image and personality. Too much exposure among media-savvy teens, experts say, and the canine will die a premature death. "We're really cautious about having him burn out...

http://chronicle.augusta.com/stories/1999/02/21/bus_254005.shtml
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