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Apple changes way it sells computers, launches new ad campaign

...announced Friday will get more of its Macintoshes in the public eye, make retailers better...resellers must have before they can buy Macintoshes directly. The company also has decided...1984" commercial that launched the Macintosh. "This ad is just the beginning of...

http://chronicle.augusta.com/stories/1997/09/27/tec_215228.shtml
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Apple posts quarterly profit of $47 million

...helped by cost-cutting and demand for its high-end Macintoshes, on Wednesday reported a $47 million quarterly profit...charge of Apple in July, the company has introduced speedy G3 Macintosh computers aimed at businesses, and started building computers...

http://chronicle.augusta.com/stories/1998/01/15/tec_220650.shtml
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Big-time job cuts no guarantee of greater profits

...slimmer Apple Computer is struggling to find buyers for new Macintoshes. AT&T is slashing up to 18,000 jobs, raising hopes for...software unit -- because of sagging sales of its flagship Macintosh computers. The PC pioneer last month reported a first-quarter...

http://chronicle.augusta.com/stories/1998/02/15/bus_222502.shtml
Business
Connectix does Windows - in a Mac

...environment within Motorola-powered Macintoshes. But there's always been a price...connections piggyback on top of the Macintosh operating system, so there was no need...stored on a virtual hard disk on the Macintosh drive. The structure, however, is...

http://chronicle.augusta.com/stories/2001/12/31/tec_330375.shtml
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Microsoft to introduce Macintosh Office '98

...Microsoft's announcement of the Office 98 Macintosh Edition is real news for Mac users...relationship between Microsoft and the world of Macintosh users has been a curious one, with twists...the other side of the equation lies the Macintosh user community, that dwindling but vocal...

http://chronicle.augusta.com/stories/1998/01/02/tec_219961.shtml
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Joysticks points Macintosh to future

...major industry platforms: the PC and the Macintosh. Too many times, I discover a great...another manufacturer. It's true that the Macintosh marketplace is a lot smaller than the...PC and they have just introduced the Macintosh version. Microsoft? Aren't they a...

http://chronicle.augusta.com/stories/1997/06/03/tec_209356.shtml
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Macintosh partisans uncomfortable with Apple-Microsoft deal

...to blame. I am referring, of course, to being an Apple Macintosh user in a Microsoft Windows world. So the news Wednesday...I think of this every time I use Microsoft Word 6 for the Macintosh, a product possessed of a malevolent level of incompetence...

http://chronicle.augusta.com/stories/1997/08/08/tec_212652.shtml
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Macintosh partisans uncomfortable with Apple-Microsoft deal

...to blame. I am referring, of course, to being an Apple Macintosh user in a Microsoft Windows world. So the news Wednesday...I think of this every time I use Microsoft Word 6 for the Macintosh, a product possessed of a malevolent level of incompetence...

http://chronicle.augusta.com/stories/1997/08/08/tec_212653.shtml
XXX Technology
Spurns PC advice; prefers Macintosh

...Gee, Mr. Gelles - then tell me again: why isn't this article necessary for Macintosh users? Fact: The fastest desktop computers in the world run the Macintosh Operating System. Read up on the subject - the Intel Pentium chip is slower by...

http://chronicle.augusta.com/stories/1997/01/03/edi_202042.shtml
Editorials
Macintosh game software expanding

For years, Microsoft Windows fans have pointed to the dearth of Macintosh games as a good reason to forgo a Mac. But the pickings aren't as slim as they may seem. True, a recent visit to a CompUSA...

http://chronicle.augusta.com/stories/1999/05/02/tec_260497.shtml
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