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All-California series a challenge for network

...series, also was among the ratings cellar-dwellers. "The network's gotta hate this one," said media analyst Larry Gerbrandt of Paul Kagan Associates in Carmel, Calif. But Gerbrandt says there is reason to believe that the Anaheim Angels-Giants...

http://chronicle.augusta.com/stories/2002/10/21/liv_359712.shtml
Life & style
How HBO thrives while other television networks struggle

...driving a surge in growth for the network, which added 1 million subscribers last year, to 26.1 million, says Larry Gerbrandt, chief content officer for cable analysts Kagan World Media. One-fourth of American homes with television now...

http://chronicle.augusta.com/stories/2002/03/11/liv_337933.shtml
Life & style
What will Comedy Central do without Chappelle?

...has been stopped with a handful of skits - but no full show - completed, according to the magazine. Media analyst Larry Gerbrandt said an original series that breaks through the clutter to become a hit is an invaluable commodity. "Hits are so...

http://chronicle.augusta.com/stories/2005/05/13/tel_453093.shtml
Television
After the game

...the 2000-01 season. "This is one you don't want to waste. It's golden ammunition," said industry analyst Larry Gerbrandt of Kagan World Media. Fox, home of the Super Bowl this year, has anointed as the game's beneficiary Malcolm in...

http://chronicle.augusta.com/stories/2002/01/31/ent_335640.shtml
Things to Do
Two military-themed channels unveiled

...They both see an opportunity in the marketplace and they each have considerable assets to throw at this," said Larry Gerbrandt, an analyst of cable TV for AlixPartners LLC. Considering millions of Americans have military experience and the...

http://chronicle.augusta.com/stories/2005/01/10/tel_439577.shtml
Television
Emmy nominations bring new era for cable, commericals

...acknowledgment within the industry of the sea change that has been taking place among viewers within the last decade," said Larry Gerbrandt, an analyst with the media research firm Paul Kagen Associates. "What viewers are increasingly finding is there...

http://chronicle.augusta.com/stories/1997/07/25/ent_211857.shtml
Things to Do
Networks placing new faith in religious shows

...Shield." But network executives shouldn't necessarily let Gibson's success go to their head, said media analyst Larry Gerbrandt. "If you're going to depict spirituality on television, to reach the 'Passion of the Christ' audience, it...

http://chronicle.augusta.com/stories/2005/04/05/tel_449456.shtml
Television
'American Idol' gives the guys a break in season 4

...It's always possible for these things to have a resurgence... but look at what happened to 'Survivor,' said Larry Gerbrandt of Century City-based Alix Partners. The latest finale of the CBS reality show was the least-popular yet, beaten...

http://chronicle.augusta.com/stories/2005/01/15/tel_440025.shtml
Television
MTV Networks spread influence worldwide

...CNN have all been active internationally, but none have built worldwide distribution to the extent of MTV, said Larry Gerbrandt, a television analyst for AlixPartners LLC. The logic is simple: the United States is a "mature" market now with...

http://chronicle.augusta.com/stories/2004/12/20/tel_437696.shtml
Television
TV networks scout for more viewers

...broadcast networks have to work for traction among viewers. It's about time they became more innovative, said Larry Gerbrandt, a television analyst with Kagan World Media. With cable siphoning off viewers and more networks splitting what's...

http://chronicle.augusta.com/stories/2003/08/23/tel_385821.shtml
Television