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Coca-Cola to defend safety of aspartame in new ad

...lower-calorie drinks aren't harmful."Coke is trying to get out front and proactively defend these diet sweeteners," said John Sicher, editor of Beverage Digest, which tracks the industry.The fading popularity of soft drinks in the U.S. has been...

http://chronicle.augusta.com/news/business/2013-08-13/coca-cola-defend-safety-as
Coca-Cola restructuring seen as early CEO succession test

...Middle East.Irial Finan, 55, will con tinue as the president of the bottling unit, Bottling Investments Group.John Sicher, the editor of the closely watched industry tracker Beverage Digest, said in a note to subscribers that the new structure...

http://chronicle.augusta.com/news/business/2012-07-30/coca-cola-restructuring-se
Mountain Dew to introduce a breakfast drink

...could signal the emergence of a new drink category that plays off the promise of energy and other health benefits, said John Sicher, the publisher of the trade journal Beverage Digest.In a nod to the growing concerns about sugary drinks, for example...

http://chronicle.augusta.com/news/business/2013-02-11/mountain-dew-introduce-bre
Coca-Cola introducing regular cola with lime

...product was not released. "I think it's an interesting product, but I don't think it will be a blockbuster," said John Sicher, editor of Beverage Digest. According to figures provided by Sicher, through the first nine months of 2004, Diet...

http://chronicle.augusta.com/stories/2005/01/08/bus_439314.shtml
Business
Coca-Cola springs for Glaceau

...looking at this as a long-term opportunity," Chief Operating Officer Muhtar Kent told reporters in a conference call. John Sicher, an industry analyst and editor and publisher of Beverage Digest, said the price is a function of Glaceau's growth...

http://chronicle.augusta.com/stories/2007/05/26/bus_129905.shtml
Business
Belgian scare compounds Coke's headaches abroad

...company's worldwide popularity and reputation for quality. "This is a brand with decades of good will behind it," said John Sicher, editor and publisher of Beverage Digest. "It's not an accident that Coke sells so much of its product in these...

http://chronicle.augusta.com/stories/1999/06/18/tec_263937.shtml
XXX Technology
Have you had 'Enuf'?

...all, Dr. Enuf has something special going for it. It was "the granddaddy" of all nutraceuticals, according to John Sicher, editor of the trade publication Beverage Digest. And nutraceuticals are big business in today's health-conscious...

http://chronicle.augusta.com/stories/1998/08/05/ent_235136.shtml
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Calorie-wary consumers are boosting business for sweetener maker

...expect the trend to reverse any time soon. "I think it's going to continue and accelerate," Beverage Digest Editor John Sicher said. Soft-drink giants such as Coca-Cola Co. and Pepsico Inc. are rolling out a flurry of new diet products...

http://chronicle.augusta.com/stories/2005/04/17/bus_450502.shtml
Business
Coke forecast causes stock to slump

...such as Indonesia. "Some of those markets are beginning to return to what I would call a healthy status," said John Sicher, editor and publisher of Beverage Digest. "It sounds like it may now be starting to come out of some of the difficult...

http://chronicle.augusta.com/stories/1999/09/07/bus_269595.shtml
Business
Coke forecast causes stock to slump

...such as Indonesia. "Some of those markets are beginning to return to what I would call a healthy status," said John Sicher, editor and publisher of Beverage Digest. "It sounds like it may now be starting to come out of some of the difficult...

http://chronicle.augusta.com/stories/1999/09/04/bus_269442.shtml
Business