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Teen wants Easy-Bake Oven in colors more appealing to boys

...you how many young boys are my fans. And they want to grow up, and they want to cook," the Food Network chef said.Jim Silver, a toy expert and editor in chief of Timetoplaymag.com, played with an Easy-Bake himself as a kid and said boys...

http://chronicle.augusta.com/news/business/2012-12-07/teen-wants-easy-bake-oven-
Strategies for finding popular toys this holiday season

...ever to ensure that there won't be a large oversupply of toys after the holidays, which ends up costing them money. Jim Silver, an analyst at Timetoplaymag.com, predicts the hottest toys will be scarce by Dec. 1 ? when many people are...

http://chronicle.augusta.com/news/business/smart-shopper/2012-11-01/strategies-f
Prices key for toy sellers with Santa on a budget

...toys for the season likely will be ones that "drive innovation through creativity, not necessarily technology," said Jim Silver, an analyst at Timetoplaymag.com, which put out its annual "Most Wanted" list Thursday. The only item on the list...

http://chronicle.augusta.com/stories/2009/10/04/bus_550238.shtml
Business
Dreams of pop stardom drive holiday sales

...inspired toys are one bright spot. "Hannah Montana singing dolls are one of the hottest items on the market," said Jim Silver, the editor-in-chief of Toy Wishes , a trade publication. "Fifteen or 20 years ago, kids would have been listening...

http://chronicle.augusta.com/stories/2007/12/07/liv_175745.shtml
Life & style
Retailers see good signs for holidays

...West Coast ports, according to Craig Sherman, National Retail Federation's vice president of government affairs. Jim Silver, the editor in chief of Toy Wishes, a trade publication, said other toys that might be in short supply are Speed Stacks...

http://chronicle.augusta.com/stories/2006/10/08/bus_99645.shtml
Business
Some toy makers aim to stand their ground with Wal-Mart on price issue

...Us is important for the health of the toy industry," said Danny Grossman, founder and CEO of Wild Planet. Said Jim Silver, publisher of the Toy Book, an industry magazine: "Wal-Mart is a very important part of the toy business, but...

http://chronicle.augusta.com/stories/2004/02/13/bus_404415.shtml
Business
Children, analysts compile list of season's hottest gifts

...folks at Toy Wishes magazine make their list a yearlong process. "We evaluate the toys on a number of bases," said Jim Silver, co-publisher of the 5-year-old publication. "First and foremost, is it fun?" The magazine looks at companies...

http://chronicle.augusta.com/stories/2003/12/07/liv_389176.shtml
Life & style
Elf on the Shelf is a holiday hit

...their finger on why sales of an elf, with the accompanying book, have been so strong. Timetoplaymag.com toy expert Jim Silver posits that Elf on the Shelf has filled a previously untapped niche. "For all the years we've talked about Santa...

http://chronicle.augusta.com/latest-news/2011-12-23/elf-shelf-holiday-hit
Getting tickled

...originally saw a picture of how it moves, I really thought there were some sort of wires, like a puppet, moving it," said Jim Silver, editor-in-chief of Toy Wishes, a trade publication. "We've never seen a stuffed animal that has this type...

http://chronicle.augusta.com/stories/2006/09/20/met_97378.shtml
Metro
Toy Time!

...Wishes magazine has released it annual list of "must-have" holiday toys and entertainment products. According to Jim Silver, the editor and chief of the magazine, today's toys are more about family entertainment than just mere playthings...

http://chronicle.augusta.com/stories/2005/11/25/liv_25855.shtml
Life & style