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New Disney toys combine high-tech gadgets, old-school play

...The way that kids are playing is evolving," he said. "We wanted to make active physical play more exciting."Jim Silver, the CEO and editor of toy review website TTPM.com who also got an early look, said the product was a "breakthrough...

http://chronicle.augusta.com/news/business/2015-06-02/new-disney-toys-combine-hi
Toy makers' new darlings: tiny critics on YouTube

...year. The private company declined to disclose sales numbers."It gives the item more widespread exposure," says Jim Silver, the editor-in-chief and CEO of TTPM.com, a toy review Web site.Toy makers regularly send the young reviewers...

http://chronicle.augusta.com/news/business/2014-11-06/toy-makers-new-darlings-ti
Dreams of pop stardom drive holiday sales

...inspired toys are one bright spot. "Hannah Montana singing dolls are one of the hottest items on the market," said Jim Silver, the editor-in-chief of Toy Wishes , a trade publication. "Fifteen or 20 years ago, kids would have been listening...

http://chronicle.augusta.com/stories/2007/12/07/liv_175745.shtml
Life & style
Strategies for finding popular toys this holiday season

...ever to ensure that there won't be a large oversupply of toys after the holidays, which ends up costing them money. Jim Silver, an analyst at Timetoplaymag.com, predicts the hottest toys will be scarce by Dec. 1 ? when many people are just...

http://chronicle.augusta.com/news/business/smart-shopper/2012-11-01/strategies-f
Getting tickled

...originally saw a picture of how it moves, I really thought there were some sort of wires, like a puppet, moving it," said Jim Silver, editor-in-chief of Toy Wishes, a trade publication. "We've never seen a stuffed animal that has this type...

http://chronicle.augusta.com/stories/2006/09/20/met_97378.shtml
Metro
Toy Time!

...Wishes magazine has released it annual list of "must-have" holiday toys and entertainment products. According to Jim Silver, the editor and chief of the magazine, today's toys are more about family entertainment than just mere playthings...

http://chronicle.augusta.com/stories/2005/11/25/liv_25855.shtml
Life & style
New magazine toys with kids' and parents' emotions

...challenged kids and stress-free shopping. In the hands of children (in theory anyway, according to its co-publisher, Jim Silver), it's a handy reference for holiday wish lists. In reality, it may be a one-way ticket to the land of Gimmethisnow...

http://chronicle.augusta.com/stories/1999/10/19/liv_273857.shtml
Life & style
Hot for the holidays

...kinds of radio-controlled vehicles. "Believe it or not, remote-control toys are back in," Ms. Parker said. Jim Silver, publisher of Toy Wishes magazine, and other experts also agree that toys based on characters from TV shows, movies...

http://chronicle.augusta.com/stories/2002/11/24/liv_360293.shtml
Life & style
Some toy makers aim to stand their ground with Wal-Mart on price issue

...Us is important for the health of the toy industry," said Danny Grossman, founder and CEO of Wild Planet. Said Jim Silver, publisher of the Toy Book, an industry magazine: "Wal-Mart is a very important part of the toy business, but...

http://chronicle.augusta.com/stories/2004/02/13/bus_404415.shtml
Business
Technology making toys more personal experience

...high-tech - industry analysts estimate that at least 75 percent of toys debuting this year will have a microchip. Jim Silver, publisher of the Toy Book, a New York-based industry magazine, now calls the toy business "the family entertainment...

http://chronicle.augusta.com/stories/2005/02/19/liv_443617.shtml
Life & style