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Gibson's 'Passion' getting a cool reception at networks

...There might be a lot of baggage because of the violence," said Brad Adgate, an analyst for the ad buying firm Horizon Media. "That can put some pressure on advertisers not to buy this." Fox is awaiting the evaluation of its broadcast standards...

http://chronicle.augusta.com/stories/2004/04/21/tel_412967.shtml
Television
UPN tries another remake with rumors of its possible demise

...you watch (New York's) Channel 11, you know you're watching a WB show," said Brad Adgate, an analyst with Horizon Media. "If you watch Channel 9, you're not really sure if you're watching UPN or the local station." UPN's new...

http://chronicle.augusta.com/stories/2003/08/18/tel_385037.shtml
Television
TV industry strains to keep advertisers

...suggest, but they're no longer willing to spend what they once did in the spring market, said Brad Adgate, of Horizon Media, an ad-buying firm. Johnson & Johnson and Coca-Cola sat out the spring market last year - betting they could...

http://chronicle.augusta.com/stories/2007/05/11/liv_128012.shtml
Life & style
What will Comedy Central do without Chappelle?

...Comedy Tour" movie and a roast of Jeff Foxworthy. Aaron Cohen, director of broadcasting for the ad-buying firm Horizon Media, said Comedy Central appeared to have several strong shows in development. They include programs featuring Stephen...

http://chronicle.augusta.com/stories/2005/05/13/tel_453093.shtml
Television
ABC drops Miss America

...would pick it up because it's such a familiar brand," said Brad Adgate, senior vice president of research for Horizon Media, a media services company. "I could see them turning this into some form of reality show, where you stretch it...

http://chronicle.augusta.com/stories/2004/10/22/tel_432072.shtml
Television
Last laugh for 'Friends' as production ends

...Thirty-second ads for the show are reportedly fetching $2 million, close to Super Bowl territory, according to Horizon Media, an ad buying firm. In its 10 years, "Friends" received six nominations for best comedy series and won the award...

http://chronicle.augusta.com/stories/2004/01/26/tel_402422.shtml
Television
In brand-new fall TV season, trends are emerging

...If "8 Rules" maintains that level, "I think ABC would be pleased," said Brad Adgate, senior vice president of Horizon Media. "But will it? Or will it continue to drop?" ABC, whose collapse in the overall ratings was one of last season's...

http://chronicle.augusta.com/stories/2002/09/30/liv_355418.shtml
Life & style
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