...suggest, but they're no longer willing to spend what they once did in the spring market, said Brad Adgate, of Horizon Media, an ad-buying firm. Johnson & Johnson and Coca-Cola sat out the spring market last year - betting they could...

...Comedy Tour" movie and a roast of Jeff Foxworthy. Aaron Cohen, director of broadcasting for the ad-buying firm Horizon Media, said Comedy Central appeared to have several strong shows in development. They include programs featuring Stephen...

...would pick it up because it's such a familiar brand," said Brad Adgate, senior vice president of research for Horizon Media, a media services company. "I could see them turning this into some form of reality show, where you stretch it...

...There might be a lot of baggage because of the violence," said Brad Adgate, an analyst for the ad buying firm Horizon Media. "That can put some pressure on advertisers not to buy this." Fox is awaiting the evaluation of its broadcast standards...

...Thirty-second ads for the show are reportedly fetching $2 million, close to Super Bowl territory, according to Horizon Media, an ad buying firm. In its 10 years, "Friends" received six nominations for best comedy series and won the award...

...you watch (New York's) Channel 11, you know you're watching a WB show," said Brad Adgate, an analyst with Horizon Media. "If you watch Channel 9, you're not really sure if you're watching UPN or the local station." UPN's new...

...If "8 Rules" maintains that level, "I think ABC would be pleased," said Brad Adgate, senior vice president of Horizon Media. "But will it? Or will it continue to drop?" ABC, whose collapse in the overall ratings was one of last season's...