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Record clubs facing more competition

"Twelve CDs for a penny!" one magazine ad screams. "Twelve CDs for the price of one -- nothing more to buy, ever!" the other counters. The fervor of those familiar record club pitches has remained constant through the years, but the two venerable mail-order giants behind them, Columbia House and BMG Direct, are scrambling to reinvent themselves in the face of sliding business and new Web challengers.