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High-end sound at relatively low cost

...rivals high-end stereos and even some real-world theaters. The Sound Blaster Audigy 2 add-in card from Creative Technology Ltd. is a dream for game players and those who see the PC as the hub of digital entertainment. The Audigy 2 also...

http://chronicle.augusta.com/stories/2003/01/04/tec_362420.shtml
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Microsoft confirms plans for potential iPod rival

...record live television. But in creating its own music products Microsoft also risks alienating partners such as Creative Technology Ltd. and Samsung, Gartenberg said. Those companies are already using Microsoft's software for their own players...

http://chronicle.augusta.com/stories/2006/07/22/liv_89782.shtml
Life & style
Starz to offer download movie service for portable devices

...also said the service will reinvigorate the market for portable devices, such as the ones already offered by Creative Technology Ltd. and iRiver. The devices have not taken off, in large part because of a lack of compelling content, most notably...

http://chronicle.augusta.com/stories/2006/01/03/ent_38009.shtml
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Yahoo introduces online music subscription service

...The list of 10 devices that will work with Yahoo's service initially include Dell Inc.'s DJ player and Creative Technology Ltd.'s Zen Micro. "This is all about expanding the market," said Dave Goldberg, general manager of Yahoo's...

http://chronicle.augusta.com/stories/2005/05/11/bus_452789.shtml
Business
Techbits: Smart cars, high-capacity drives and more

...released its second-generation of iPod minis - in 4-gigabyte and 6-gigabyte versions. Within a few months, Creative Technology Ltd., which already uses Seagate's 5-gigabyte drive for its Zen Micro MP3 player, plans to start selling a...

http://chronicle.augusta.com/stories/2005/02/28/liv_445443.shtml
Life & style
Comdex trade show shrivels alongside high-tech industry

...exhibitors IBM, Sony Electronics and Gateway plan only a minimal presence at hotel suites and not on the floor. Creative Technology Ltd. isn't showing up at all. Creative, which literally rocked Comdex in 1989 with the introduction of its SoundBlaster...

http://chronicle.augusta.com/stories/2002/11/16/tec_358933.shtml
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