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Marketing Christianity a new assignment for executive

TRAVERSE CITY, Mich. -- As marketing vice president for Chrysler Corp., John B. Damoose was one of the auto industry's rising stars. He gave it up to help direct Pat Robertson's media conglomerate, convinced he should promote Christianity instead of cars. "People at Chrysler thought I'd dropped off the deep end," Damoose says. "Frankly, for a while I thought so, too." Five years later, at 51, he believes the switch was part of a divine plan to prepare him for the marketing campaign of a lifetime.

http://chronicle.augusta.com/stories/1998/08/01/ent_234821.shtml
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