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Store brands looking to capture larger market

...many cases, people are buying some of our brands and think it's a national brand," said Diane Dietz, the chief marketing officer for Safeway.The rise of store brands ? known in the industry as private-label products ? became apparent...

http://chronicle.augusta.com/news/business/smart-shopper/2013-04-06/store-brands
Lowe's gives Johnson two-year extension

...has been a great ride with Jimmie since he started in the Cup Series 12 years ago," said Tom Lamb, Lowe's chief marketing officer. "We are proud to sponsor one of the most elite teams and drivers in racing and have a five-time champion...

http://chronicle.augusta.com/sports/nascar/2013-02-27/lowes-gives-johnson-two-ye
Lay's introduces chicken and waffles, Siracha and garlic bread chips

...shelves.But if the other two flavors sell well, they may remain in stores, too, said Ann Mukherjee, the chief marketing officer at Frito-Lay. "Who knows, we don't know what's going to happen," she said. "Our intent is to keep...

http://chronicle.augusta.com/news/business/2013-02-08/lays-introduces-chicken-an
Mountain Dew to introduce a breakfast drink

...energy drinks made by Monster Beverage Corp., which also offers options with juice content.Simon Lowden, the chief marketing officer for PepsiCo's Americas beverages, says the idea for Kickstart came about after consumer research showed Mountain...

http://chronicle.augusta.com/news/business/2013-02-11/mountain-dew-introduce-bre
Locals still find success with direct sales

...At the height of the recession, people joined direct-selling companies in droves, said Amy Robinson, the chief marketing officer for the Direct Selling Association."When you have a poor economy, you have a lot of people who are looking...

http://chronicle.augusta.com/news/business/local-business/2012-06-01/locals-stil
Attendance is up across Major League Baseball

...from 2011."There are more teams that have a shot, so it's given teams a lot of hope," said Lou DePaoli, chief marketing officer for the Pittsburgh Pirates.MLB's eight best season attendance totals have all come in the past eight years...

http://chronicle.augusta.com/sports/baseball/2012-08-14/attendance-across-major-
How fast-food chains use the value menu to get you to spend more

...three items, says Brian Niccol, the chain's chief marketing officer.Better yet, customers might opt for pricier...has become a staple of its marketing. Subway Chief Marketing Officer Tony Pace said the offer has been a "game changer...

http://chronicle.augusta.com/news/business/smart-shopper/2012-09-27/how-fast-foo
Brad Keselowski calls Charlotte problem an 'anomaly'

...our sport as a platform to enhance its brand during its nine years in the sport," said Steve Phelps, NASCAR chief marketing officer. "NASCAR fans have rewarded Sprint with their business and loyalty, and we don't expect that to change...

http://chronicle.augusta.com/sports/nascar/2012-10-17/brad-keselowski-calls-char
NHL'S New Year's Day game is in Philadelphia this year

...Bettman said."This goes to show why this is kind of a reality show," he said.John Collins, the NHL's chief marketing officer, said the unpredictability of the weather is "part of the charm" of the outdoor event.

http://chronicle.augusta.com/sports/hockey/2011-12-24/nhls-new-years-day-game-ph
Five named to CSRA Business Hall of Fame

...29 previous inductees since the hall's creation.Greene, who died in 2007, was executive vice president/chief marketing officer for Pilgrim Health and Life Insurance Co., one of Augusta's oldest and largest black-owned businesses...

http://chronicle.augusta.com/news/business/local-business/2012-01-06/five-named-