...fifth-grade pupils lessons such as teamwork, sportsmanship and work ethic. "It's not about the game itself," said Amy Venuto, the executive director of Ripken Baseball Group, which owns the minor league Augusta GreenJackets. "It's about...

...perk available only to season-ticket holders. "Season-ticket holders are the backbone of our franchise," says Amy Venuto, the director of sales. So they get rewarded. "We're really about adding value to our season-ticket holders...