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Home-based businesses must market to succeed, instructor says

If you're in business and people don't know it, then you're mixing a recipe for failure, a home-based business instructor told a group of potential students this week. "The biggest marketing mistake businesses make is no marketing at all," said Bob Neal of Spectrum Business Center in Augusta who is teaching Augusta State University's course on home-based business. Monday night he spoke to 25 people who attended a free preliminary session that outlined the course, which begins next Monday.

http://chronicle.augusta.com/stories/1997/06/18/biz_210036.shtml
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Entrepreneurs conduct businesses from their homes

Robin Fisher Roffer left her marketing post with Atlanta-based Turner Broadcasting System 11 years ago, eager to start her own business. She cashed in her company stock plan and began Big Fish Marketing out of her Atlanta apartment. Today, Big Fish operates out of Ms. Roffer's Los Angeles home, and a smaller branch company, Little Pond Productions, is located in Atlanta. She also tours the country teaching people how to brand their home-based businesses. Despite working with some of the biggest corporations in the country, she still entertains clients in her den.

http://chronicle.augusta.com/stories/2001/12/03/bus_323387.shtml
Business
Keeping family businesses tougher

This is the last of A two-part series on family businesses. Today, "The Augusta Chronicle" looks at holding a business. Many small businesses are family businesses, started decades ago by an entrepreneur relative. But taxes, economic changes and the rise of the service sector have all made it tougher for families to pass a business to the next generation, business owners and experts say.

http://chronicle.augusta.com/stories/1997/06/16/biz_209932.shtml
XXX Bizarre
Keeping family businesses tougher

This is the last of A two-part series on family businesses. Today, "The Augusta Chronicle" looks at holding a business. Many small businesses are family businesses, started decades ago by an entrepreneur relative. But taxes, economic changes and the rise of the service sector have all made it tougher for families to pass a business to the next generation, business owners and experts say.

http://chronicle.augusta.com/stories/1997/06/15/biz_209867.shtml
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