...also acknowledged his mistakes, namely predicting when Apple would start making money again, delaying an aggressive advertising campaign, and misjudging how far Apple would shrink before hitting bottom. In the book, Amelio also depicts himself...

...plans for bolstering the number of visitors to Florida. In the wake of Sept. 11, many states are mounting aggressive advertising campaigns to lure tourists who live within driving distance, Mr. Corbett said. "We do get a lot of Georgians...

...the 16-month-old business already has more than 100,000 Georgia customers and is in the midst of an aggressive advertising campaign for more. It's drawing on partnerships with Enron, the largest wholesaler of natural gas and electricity...

...business. He said the possible financial bottom line is calculated before a company embarks on litigation or aggressive advertising campaigns. "Companies commonly do a cost analysis on everything," he said. Mr. Bell said that the courts are...

...though analysts have speculated it's about $1 million a year. The payoff for Schering-Plough: The aggressive advertising campaign for Claritin helped worldwide sales soared by 35 percent last year to $2.3 billion, including $1.9...