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Amelio says Apple was undisciplined

...also acknowledged his mistakes, namely predicting when Apple would start making money again, delaying an aggressive advertising campaign, and misjudging how far Apple would shrink before hitting bottom. In the book, Amelio also depicts himself...

http://chronicle.augusta.com/stories/1998/04/11/tec_225901.shtml
XXX Technology
Come see sunny Florida

...plans for bolstering the number of visitors to Florida. In the wake of Sept. 11, many states are mounting aggressive advertising campaigns to lure tourists who live within driving distance, Mr. Corbett said. "We do get a lot of Georgians...

http://chronicle.augusta.com/stories/2002/02/13/bus_333080.shtml
Business
New gas company has powerful friends

...the 16-month-old business already has more than 100,000 Georgia customers and is in the midst of an aggressive advertising campaign for more. It's drawing on partnerships with Enron, the largest wholesaler of natural gas and electricity...

http://chronicle.augusta.com/stories/2001/09/27/bus_322542.shtml
Business
When companies attack

...business. He said the possible financial bottom line is calculated before a company embarks on litigation or aggressive advertising campaigns. "Companies commonly do a cost analysis on everything," he said. Mr. Bell said that the courts are...

http://chronicle.augusta.com/stories/2001/06/24/bus_314886.shtml
Business
Celebrities helping to sell prescription drugs

...though analysts have speculated it's about $1 million a year. The payoff for Schering-Plough: The aggressive advertising campaign for Claritin helped worldwide sales soared by 35 percent last year to $2.3 billion, including $1.9...

http://chronicle.augusta.com/stories/1999/02/20/bus_253900.shtml
Business
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