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Amelio says Apple was undisciplined

...also acknowledged his mistakes, namely predicting when Apple would start making money again, delaying an aggressive advertising campaign, and misjudging how far Apple would shrink before hitting bottom. In the book, Amelio also depicts himself...

http://chronicle.augusta.com/stories/1998/04/11/tec_225901.shtml
XXX Technology
Celebrities helping to sell prescription drugs

...though analysts have speculated it's about $1 million a year. The payoff for Schering-Plough: The aggressive advertising campaign for Claritin helped worldwide sales soared by 35 percent last year to $2.3 billion, including $1.9...

http://chronicle.augusta.com/stories/1999/02/20/bus_253900.shtml
Business
New gas company has powerful friends

...the 16-month-old business already has more than 100,000 Georgia customers and is in the midst of an aggressive advertising campaign for more. It's drawing on partnerships with Enron, the largest wholesaler of natural gas and electricity...

http://chronicle.augusta.com/stories/2001/09/27/bus_322542.shtml
Business
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