...Google is already embroiled in litigation on both sides of the Atlantic over claims that its pay-for-placement service, Adwords, lets clients hijack their competitors' trademarks. But AXA, which posted $86 billion in revenue last year, is the largest...

...products and services. Geico, a unit of billionaire Warren Buffett's Berkshire Hathaway Inc., claimed that Google's AdWords program, which displays the rival ads under a "Sponsored Links" heading next to a user's search results, confuses consumers...

...director for Google.Google directs potential customers to businesses via sponsored links adjacent to search results through its AdWords advertising program.Through its AdSense program, Web site publishers can run ads on their sites.Schumacher said Google...

...provide Web searches to its users. Yahoo users soon tap Google for 18 million search queries per day. October 2000 - Google AdWords launches, allowing advertisers to easily create keyword-based text ads that display alongside search results. February...