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Investor says Olive Garden should back off on breadsticks

...for less money. But Starboard also criticized Darden's management of Olive Garden, including its "outdated" advertising strategy, which it said focuses too heavily on TV commercials. It also took issue with the chain's new logo, quoting...

http://chronicle.augusta.com/news/business/2014-09-12/investor-says-olive-garden
Businesses should learn ad regulations

...long list of duties and might not be aware of the laws regarding common advertising claims. Creating an effective advertising strategy isn't just about where and when ads are placed, but also what claims are being made. The Better Business Bureau...

http://chronicle.augusta.com/stories/2009/06/29/yrb_529226.shtml
Your Business
Officials to try television ads to boost image

You soon could be seeing more of the James Brown Arena on television. In a move similar to the advertising strategy of the Augusta Regional Airport, the Coliseum Authority on Tuesday empowered its general manager to negotiate trade-off deals...

http://chronicle.augusta.com/stories/2007/06/27/met_133786.shtml
Metro | Coliseum Authority
ShopGirl: Manly social media, summer shoes and the downtown loft tour

...hand-selected and inspected by the two founders to make sure it's worthy of being on the site.That's an advertising strategy that will be increasingly difficult to enforce as the site gains popularity but could wind up paying off in the...

http://chronicle.augusta.com/news/business/smart-shopper/2012-04-26/shop-girl-ma
Growth potential make search engine stocks attractive, but risky

...way to measure impact. With the Internet's unique, interactive nature, you know precisely how effective your advertising strategy has been. Online advertising only makes up about 3 percent of total ad spending, but it is gaining market share...

http://chronicle.augusta.com/stories/2004/08/23/fin_426136.shtml
Finance
Racket sports leader Wilson plots return to golf competition

...with TaylorMade to be the U.S. market share leader, has started promotional programs and is plotting a new advertising strategy. "Can you compete against three large companies that are focused on golf when you are smaller and have other...

http://chronicle.augusta.com/stories/2004/07/06/bus_421222.shtml
Business
Racket sports leader Wilson plots return to golf competition

...with TaylorMade to be the U.S. market share leader, has started promotional programs and is plotting a new advertising strategy. "Can you compete against three large companies that are focused on golf when you are smaller and have other...

http://chronicle.augusta.com/stories/2004/06/30/gol_420651.shtml
Golf
The Swoosh is slumping

...image-is-everything marketing machine also was stung by a series of scandals to hit professional sports -- at the heart of its advertising strategy -- and persistent criticism of working conditions in factories run by Third World subcontractors. Fuqua said...

http://chronicle.augusta.com/stories/1998/03/19/bus_224389.shtml
Business
Chiefs welcome Edwards

...McCarthy, an NFL spokesman, said the league chose to end the relationship because "the ads shifted from men's health to a performance, lifestyle issue." The change in advertising strategy made the NFL uncomfortable, McCarthy said.

http://chronicle.augusta.com/stories/2006/01/10/pro_41380.shtml
NFL
Rivals Miller, Anheuser-Busch getting frothy with TV spots

...about what competitors like or don't like about our commercials." She declined to discuss Anheuser-Busch's advertising strategy, including whether its spots would continue challenging Miller by name. Anheuser-Busch will have the edge during...

http://chronicle.augusta.com/stories/2005/01/21/bus_440502.shtml
Business