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Fox wins ratings sweeps month for first time

...mighty NBC. Sweeps are held four months a year, when Nielsen Media Research ratings are closely watched to set local advertising rates. The rankings are set even though the current sweeps period runs through Wednesday. Fox will also win among the...

http://chronicle.augusta.com/stories/2005/03/03/tel_446193.shtml
Television
CBS, NBC in close race as November sweeps begin

...last week, in the beginning of the November "sweeps" period, when ratings are closely monitored to set local advertising rates. CBS also owns a slight edge this season, and it's even closer on Thursdays - a night NBC once owned. For the...

http://chronicle.augusta.com/stories/2002/11/07/liv_357015.shtml
Life & style
CBS has ratings victory among youthful viewers

...viewers aged 18 to 49 during November, one of four months where Nielsen Media Research ratings are used to set local advertising rates. ABC and NBC were fighting for second. CBS has been the most popular network among all viewers for the past few...

http://chronicle.augusta.com/stories/2004/12/02/tel_436136.shtml
Television
Networks dress things up for sweeps week

...Burnett special on CBS) in sweeps. During sweeps month, a local station's viewership is measured to set future advertising rates. That's why you'll see a rash of investigative stories on local newscasts. Prime-time programs attempt to...

http://chronicle.augusta.com/stories/2002/10/28/liv_360984.shtml
Life & style
Biz bits

...Channel benefited from higher ad revenue, while the ABC broadcast network suffered from fewer viewers and lower advertising rates.Disney is closely tethered to consumer confidence because its theme parks, stores and movies are a good barometer...

http://chronicle.augusta.com/news/business/2010-02-09/biz-bits
Business
Local television stations know what's at stake during sweeps

...Augusta's three stations have been logging some serious OT. During sweeps, stations battle to boost viewership. Advertising rates for the year are established according to the ratings during the given period. There are four sweeps periods each...

http://chronicle.augusta.com/stories/2002/11/15/oth_358680.shtml
Other sports | South Aiken High School
Sweeps shows strike again

...the largest viewing audience possible. High numbers of viewers during these sweeps periods translate into higher advertising rates. So the timing was right for both sides to work together. "Tim McGraw: Sing Me Home" will air at 8 p.m. Nov...

http://chronicle.augusta.com/stories/2002/11/03/liv_356253.shtml
Life & style
Another Michael Jackson special for Fox

...programming hit the networks for February sweeps, one of several periods of intense ratings measurement used to help set advertising rates. Have a thought? Go to the Forums or Chat. Subscribe E-mail this story Write a letter to the Editor Printer-friendly...

http://chronicle.augusta.com/stories/2003/04/14/tel_475835.shtml
Television
Nielsen criticized over how it measures local TV audiences

...networks. These ratings often are the basis for decisions about whether to renew or drop shows and are used to set advertising rates. A show that does well in the ratings can charge a premium price for commercials. "The TV ratings system upon...

http://chronicle.augusta.com/stories/2004/07/17/tel_422465.shtml
Television
Broadcasters: People with DVRs watch more television

...It wouldn't surprise me if we actually see (advertising) rates come down," he said. "But this is not the end...new data on DVR usage will be used in computing advertising rates, said Sara Erichson, a general manager at Nielsen...

http://chronicle.augusta.com/stories/2005/11/18/tel_23967.shtml
Television