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Network switch no laughing matter

...accident) that totaled nearly 45 minutes. And it is November sweeps, when networks aim for high ratings to set their advertising rates. And unlike the infamous "Heidi Game" when NBC abruptly cut away from a 1968 telecast between the New York Jets...

http://chronicle.augusta.com/stories/2008/11/11/nas_482970.shtml
Nascar
Amish newspaper succeeds the old-fashioned way

...that he worries about the future of the printing industry. Newsprint is expensive, and he has refused to raise advertising rates for the past three years. Unlike most of its counterparts, The Budget has a staff that is not Amish (The unpaid...

http://chronicle.augusta.com/stories/2009/08/18/liv_544759.shtml
Life & style
Biz bits

...Channel benefited from higher ad revenue, while the ABC broadcast network suffered from fewer viewers and lower advertising rates.Disney is closely tethered to consumer confidence because its theme parks, stores and movies are a good barometer...

http://chronicle.augusta.com/news/business/2010-02-09/biz-bits
Business
Broadcasters: People with DVRs watch more television

...It wouldn't surprise me if we actually see (advertising) rates come down," he said. "But this is not the end...new data on DVR usage will be used in computing advertising rates, said Sara Erichson, a general manager at Nielsen...

http://chronicle.augusta.com/stories/2005/11/18/tel_23967.shtml
Television
Sponsors spending big to get exposure

...brakes and gas pedal on a road course, his team found a way to put a sponsor sticker on the floorboard. By computing advertising rates and ratings, Joyce Julius and Associates of Ann Arbor, Mich., keep track of the value of each sponsorship. Budweiser...

http://chronicle.augusta.com/stories/2005/08/25/nas_4566.shtml
Nascar
Contestant won't help Fox investigate Abdul

...by a television network on a rival's hit show, aired during a ratings "sweeps" month, which helps determine advertising rates. It aired a half-hour after the current version of "American Idol" sent home singer Scott Savol to reach its...

http://chronicle.augusta.com/stories/2005/05/06/tel_452374.shtml
Television
Presidential news conference puts networks in a bind

...scheduling a news conference during the first night of the May "sweeps," when ratings are closely watched to set local advertising rates. CBS and Fox responded by sticking with their popular Thursday lineups, while NBC and ABC decided to cover the...

http://chronicle.augusta.com/stories/2005/04/29/tel_451701.shtml
Television
Wanted: Big laughs, bigger ratings for NBC

...contributed to NBC's 1995-96 comeback). NBC's viewership in February, a crucial "sweeps" month used to set local advertising rates, was down 15 percent compared to February 2004. "I'm acutely aware that we need the next generation of hits...

http://chronicle.augusta.com/stories/2005/03/25/tel_448434.shtml
Television
March suddenly a hot month for introducing TV shows

...months - November, February, May and July (which is the least important) - when ratings are used to set local advertising rates. "The one lesson you learn over and over again is there's no safe haven for anyone," Metcalf said. "March...

http://chronicle.augusta.com/stories/2005/03/11/tel_447057.shtml
Television
People in the News

...sweeps." ("Sweeps" is a period four months a year when television ratings are monitored closely to set local advertising rates.) In the Perry-directed episode, the former "Friends" star will play a man willing to donate one of his kidneys...

http://chronicle.augusta.com/stories/2004/10/14/ent_431208.shtml
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