...or blame, depending on your viewpoint -- better technology, faster Internet connections and changes in advertising guidelines at Web sites for the increase in such ads. Credit -- or blame -- the tendency for Web surfers to ignore ads...

...Mr. Hughes added. GIVE YOUR OPINION The Federal Trade Commission is seeking public input about the online advertising guidelines. Comments can be e-mailed to BehavioralMarketing Principles@ftc.gov by Feb. 22.